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Rules The World
Why Not!
In India’s booming sneaker scene, it’s not just about what you wear—it’s about why. Sneakers have evolved from street essentials to cultural markers. They’re rebellion wrapped in laces, freedom stitched...
There was a time when sneakers were just about comfort. But that era’s dead. Today, sneakers are a symbol—of identity, rebellion, hustle, and belonging. From Mumbai’s gullies to Delhi’s skateparks,...
Bummai: Born in the Streets of Mumbai. Built for the Culture. When we set out to design our first sneaker, it couldn’t just be cool. It had to be true....
Sneakers x Hip-Hop: A Love Story Written on Streets Before it was fashion, before it was hype—it was survival. Sneakers and hip-hop were born from the same place: the streets....